Portfolio Marketing Manager

Kelly Services is seeking a Portfolio Marketing Manager for a producer of analytical instruments, genetic testing and diagnostic tools, medical imaging components, software, instruments, and consumables for multiple end markets located in Hopkinton, MA.

As a Portfolio Marketing Manager working for Kelly Services you will join our client's marketing team to support the Discovery solutions business. 

Job Title: Portfolio Marketing Manager
Location: Hopkinton, MA 01748
Type: Contract
Length: June 2019 - December 2019
Hours: 40 hours/week, 8 hours/day
Pay Rate: $34 - $39 per hour

Travel Requirement: Some (20%) travel to conferences/tradeshows, sales meetings and customer sites, Domestic and some International may be required. 

Qualifications: 

  • Minimum 5 years product or portfolio marketing experience 
  • Experience of working across the marketing mix including online and offline channels 
  • Experience working in life science or related market required 
  • Excellent written and verbal communication skills 
  • Bachelor’s degree in marketing, business or the sciences, MBA preferred 
  • Experience of Salesforce.com and marketing automation systems desirable 
  • A successful candidate will … 
  • Have strong strategic and business acumen 
  • Have experience of supporting product launches 
  • Be able to create value propositions and messaging strategies 
  • Focus on customer needs and want to deeply understand customers’ buying journeys 
  • Be comfortable working with technical and scientific colleagues 
  • Have strong project management skills 
  • Be able to work effectively with peers and stakeholders across the organization 
  • Have the ability to translate quantitative data into actionable recommendations 
  • Be able to work in a complex environment 
  • Champion new ideas and initiatives 

Responsibilities: 

  • Support product launches by developing and delivering launch plans in alignment with the business strategy 
  • Create product positioning, value propositions and messaging that resonate with the target audience, working in collaboration with product management 
  • Work with the segment marketing team to define the marketing campaign strategy 
  • Develop an in-depth understanding of the target personas, buyer journey, product portfolio, market trends and competitors, and champion the product portfolio across the marketing eco-system 
  • Manage the development and delivery of the content marketing plan to support the buyer journey and marketing campaigns, across a range of formats, working with internal and external content specialists and writers as required 
  • Create optimized website content to provide an engaging user experience that supports the buyer journey 
  • Work with field marketing teams to ensure integration and alignment between global and regional marketing plans 
  • Support the execution of digital marketing activities including email, nurture programs, search marketing, digital advertising and offline activities such as events 
  • Supply stories and content for PR and social media 
  • Communicate marketing plans and campaigns with internal stakeholders as appropriate 
  • Analyze and report on marketing performance and use findings to drive continuous improvement 
  • Manage allocated budgets and report regularly on spend


**Important information:  This position is recruited for by a remote Kelly office, not your local Kelly branch.  If you have questions about the position, you may contact the recruiter recruiting for this position (robv492@kellyservices.com), however, your resume should be uploaded via the “SUBMIT RESUME” button included within**

Why Kelly®?

As a worker today, it’s up to you to take charge of your career and look for opportunities to learn, grow, and achieve your potential. Helping you find what’s next is what we’re all about. We know what’s going on in the evolving world of work—just ask the nearly 500,000 people we employ each year. Connecting with us means getting the support, guidance, and opportunities needed to take your career where you may have never imagined.

About Kelly®

At Kelly, we’re always thinking about what’s next and advising job seekers on new ways of working to reach their full potential. In fact, we’re a leading advocate for temporary/nontraditional workstyles, because we believe they allow flexibility and tremendous growth opportunities that enable a better way to work and live. Connecting great people with great companies is what we do best, and our employment opportunities span a wide variety of workstyles, skill levels, and industries around the world.

Kelly is an equal opportunity employer committed to employing a diverse workforce, including, but not limited to, minorities, females, individuals with disabilities, protected veterans, sexual orientation, gender identity. Equal Employment Opportunity is The Law.

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