Marketing & Sales Manager

Kelly Services is seeking a Marketing & Sales Manager for a market leader in the design, manufacture and distribution of fashion, luxury, sports and performance eye wear located in Mason, OH.

Job Title: Marketing & Sales Manager
Location: Mason, OH 45040
Job Type: Contract
Length: 6-Months
Target Start Date: 6/10/19
Hours: 8:00am to 5:00pm, M-F
Pay Rate: Commensurate with experience

GENERAL FUNCTION: This role will also be responsible for all print & digital (that includes digital, social, mobile, CRM, and email marketing). Partners with Company Wholesale to inform and co-ordinate marketing activities. The ideal candidate will have multi-channel retail / wholesale experience, interactive experience and experience interacting with wholesale operations, customer service, marketing and production teams to develop the objectives, strategies and plans to deliver annual and long term goals. 

MAJOR DUTIES AND RESPONSIBILITIES 
•Assist in the development of annual marketing plan and activity calendar across all touch points in collaboration with Rx Operations, Divisions, Account Specialists, and Product teams. 
•Develop a brand equity / recognition strategy and program to elevate Company Rx Operations to a new level in the marketplace. 
-Key player in defining overall US brand architecture and communication strategy 
• Own development of all Rx Operations brand communication programs and media plan for North America to deliver against brand growth objectives. 
• Strategic involvement in business decisions. Proactive in defining, proposing and energetically driving both strategically and tactically ways to steer business. 
-Impact decision making with recommendations based on solid marketing understanding, direct ECP engagement, ECP buying groups and insightful analysis of research learning’s and data support. 
• Coach, influence and train Customer Service teams with direct touch points to ECP 
-Influence and motivate Account Specialist and related business partners 
-Serve as mentor/coach to all members of brand team and shared services. 
• Develop and manage marketing budget. Make sure marketing spends are on budget and accurate reporting. 
• Tactics may include (but are not limited to) print advertising, digital advertising, conferences/events, collateral, videos, sales tools, web content, email, research development, social media, etc. 
• Drive to consistently improve the performance of marketing programs and identify enhancement opportunities to grow Account Specialist awareness, consideration, recommendation and, ultimately sales 
• Analyze ECP satisfaction 
• Constantly seek process improvements to increase efficiency and innovation to build results. 

KNOWLEDGE AND SKILLS 
• Brand Equity Development: experience in brand management and developing business driving marketing plans and brand building programs. Experience across all type of communication channels 
• Digital Marketing: experience in digital and interactive marketing. 
• Drive & Commitment: Demonstrates initiative, self-reliance and a strong sense of urgency. Starts work quickly demanding the highest possible while constantly improving personal standards of performance. Drives innovation by discovering alternative approaches to resolve obstacles. 
• Excellent Collaborator: Works with a wide variety of internal & external partners to develop programs and gain consensus. 
• Leadership: Strong leadership and interpersonal skills, maturity and good judgment 
• Project Management: Excellent project management and prioritization skills with a clear focus on results. 
• Adaptability/Flexibility: Works constructively under pressure, responds resourcefully to change and maintains a confident and constructive outlook despite difficulty, frustrations or ambiguity. Stays focused and maintain quality when handling multiple tasks at the same time, knowing when to consult with others with critical viewpoints or experience to help make key decisions. 
• Strategic Thinking: Ability to think strategically and creatively quickly and effectively. 
o navigate and make decisions without clear direction 
o thrive in an international matrix organization; enjoys a high level of interaction with multiple functions and levels.

Reason for Opening: With the increased growth in Company Lab Services and new goals to grow Brand Rx lenses, our current personnel bandwidth is not able to support the initiatives of realigning customer service to support the growth goals, manage the corrective actions needed to address current IT/integration issues, operational and catalogue resolution and aggressive NPI of rx lenses for the coming 6 months. This temporary position will address the marketing development program needs to be executed through Company Lab Services, provide support of realigning customer service operations. Currently our single existing resource who has the marketing & sales experience is fully engaged in managing the Company Lab Services operations, NPI, Company Catalogue management, high level support for Customer Service, Wholesale growth for RB and OO within Company, and RTB efforts.’

EXPERIENCE

  • 5-7 years increasing responsibility in Marketing role(s)
  • Minimum 3 years of brand management experience
  • Ideally experience at a branded retailer, wholesale and consumer products company
  • Experience in an agency environment is a plus
  • Must be a strong team player, have entrepreneurial drive, organized, able to act independently, and able to switch rapidly between different projects in a fast-paced environment.

EDUCATION

  • Bachelors degree in Marketing or other related field required, M.B.A. preferred

 

Apply Today!

**Important information:  This position is recruited for by a remote Kelly office, not your local Kelly branch.  If you have questions about the position, you may contact the recruiter recruiting for this position (robv492@kellyservices.com), however, your resume should be uploaded via the “SUBMIT RESUME” button included within**

Why Kelly®?

At Kelly Services®, we work with the best. Our clients include 95 of the Fortune 100 companies, and more than 70,000 hiring managers rely on Kelly annually to access the best talent to drive their business forward. If you only make one career connection today, connect with Kelly.

About Kelly Services®

As a workforce advocate for over 70 years, we are proud to directly employ nearly 500,000 people around the world and have a role in connecting thousands more with work through our global network of talent suppliers and partners. Revenue in 2017 was $5.4 billion. Visit kellyservices.com and connect with us on Facebook, LinkedIn and Twitter.

Kelly Services is an equal opportunity employer including, but not limited to, Minorities, Females, Individuals with Disabilities, Protected Veterans, Sexual Orientation, Gender Identity and is committed to employing a diverse workforce. Equal Employment Opportunity is The Law.

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