Email Marketing Specialist

Kelly IT is looking for an Email Marketing Specialist to join a growing team in Tampa.  This is a direct hire position with the end client.  Please apply or send your resume to brem139@kellyservices.com with Email Marketing Specialist in the title.

Duties, Responsibilities

  • Manage customer email campaigns, including onboarding, activation, nurture and cross/upsell
  • Execute email marketing nurture campaigns and programs and provide best practices, A/B testing, QA, and testing processes
  • Oversee and optimize marketing automation infrastructure and serve as consultant across marketing channels as needed
  • Ensure all email campaigns comply with industry guidelines, CANSPAM and GDPR
  • Assist in the technical conceptualization of demand creation, nurturing, and lead scoring program strategy and implement based on business requirements
  • Keep lead flow highway efficiently moving between the Marketing Automation (MA) and Customer Relationship Management (CRM) platforms by identifying necessary data feeds to support daily functions and successful deployments
  • Manage web forms and develop campaign landing pages that meet digital guidelines, scripting, lead scoring, and integrates with back-end services
  • Working knowledge of email deliverability (authentication, reputation, deliverability monitoring, etc.)
  • Excellent communication skills and ability to collaborate effectively with other marketing professionals, including program managers and designers, as well as IT database managers and developers

Education and Experience Qualifications

Minimum:

  • Bachelor’s degree in Marketing or a related field (or 3+ years of relevant experience in lieu of degree)

3 years of relevant experience such as:

  • Campaign execution within a marketing automation platform (i.e. Eloqua, ExactTarget (SFMC) HubSpot, Marketo)
  • Building and editing HTML emails and landing pages
  • Strong understanding of digital marketing and demand generation
  • com integration and workflow
  • A firm understanding of Data and reporting tools primarily Excel
  • Working Knowledge of WordPress, PHP, HTML5, CSS, Javascript Libraries

Why Kelly®?

With Kelly, you’ll have direct connections to leading IT organizations in the best companies around the globe—offering you the chance to work on some of today’s most intriguing, innovative and high-visibility projects. In a field where change is the only constant, our connections and opportunities will help you take your career exactly where you want to go. We work with 90 of the Fortune 100™ companies companies and found opportunities for more than 8,600 IT professionals last year. Let us help advance your career today.

About Kelly®

At Kelly, we’re always thinking about what’s next and advising job seekers on new ways of working to reach their full potential. In fact, we’re a leading advocate for temporary/nontraditional workstyles, because we believe they allow flexibility and tremendous growth opportunities that enable a better way to work and live. Connecting great people with great companies is what we do best, and our employment opportunities span a wide variety of workstyles, skill levels, and industries around the world.

Kelly is an equal opportunity employer committed to employing a diverse workforce, including, but not limited to, minorities, females, individuals with disabilities, protected veterans, sexual orientation, gender identity. Equal Employment Opportunity is The Law.

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