Digital Marketing Executive - $48/hr - Minneapolis, MN

Marketing Communications Executive - Minneapolis, MN

Kelly Services is now seeking an experienced individual to join the team of one of our most successful financial services clients as a Marketing Communications Executive. This is a great foot-in-the-door with an amazing company! Check out the job details and requirements to see if you're the right fit!


  • Pay: $48/hr

  • Shift: 8 a.m. – 5 p.m. M-F

  • Hire Type: 1 year contract, expected start 1/6/20


The Consumer Content team produces award-winning content across a number of channels—for use by the company’s Financial advisors in their local marketing efforts and also as part of corporate marketing strategies.

You will be responsible for providing strategic recommendations for targeted, optimized content delivery as well as managing compliant content for consumer-facing websites and other consumer-facing digital channels as needed.

In this role, you will work closely with an agile team to drive and support key strategic initiatives in the digital space. This role will ensure content quality and alignment and maximize use of content tools and platforms available to drive results. You will work closely with multiple business partners and leaders within the company, so strong collaboration, communication, and presentation skills are needed.

General responsibilities include, but are not limited to:

  • Collaborate with UX and Design teams to write UX copy and optimize user flows.

  • Manage and implement content creation: Work closely with Product Managers, Marketing Managers and others to articulate marketing objectives, determine relevant content, and coordinate resources to plan, write, edit, design, test and improve content.

  • Contribute to the development of a content strategy across multiple platforms and channels to support the goals of the marketing department and the firm.

  • Translate content strategy into business and technology content requirements (page hierarchy, metadata, search and tagging) for solutions that meet consumer expectations.

  • Help ensure digital marketing tools and capabilities – existing and new – meet content requirements and enable best practices.


  • Bachelor’s degree in Marketing, Journalism, or related field.

  • Minimum 5 years of experience in agile web development teams working in close collaboration with information architects, business analysts, user experience designers, developers, project managers and results analysts.

  • Proficient in UX copywriting with a strong user-focus. Ability to write and edit usable buttons, form names, headlines, summaries and other micro-messaging such as user tips, home page highlights and more.

  • Demonstrated understanding of impacts to content in an evolving digital environment. This includes basic technical knowledge of web publishing, responsive design, information architecture, interactive design principles, web usability, HTML, CSS, JavaScript, search, taxonomy, and metadata.

  • Experience in analyzing and applying information from multiple sources including consumer trends, competitive and market challenges, user experience labs, search and social activity.

  • Familiarity with content management and project collaboration systems.

  • Superior communication skills, including delivering presentations to senior leaders and various sized groups

  • Strong written communication skills.

  • Strong organization skills and attention to detail; able to effectively manage multiple priorities concurrently and thrive in an ambiguous and rapidly changing environment.


  • Experienced in content strategy, management, creation, and editing.

  • Financial services or similarly regulated industry experience.

  • Familiarity with agile project

A limited number of applications will be considered for this position, so apply today for immediate consideration!

Please note - this position is being recruited for by a virtual Kelly recruiter, not your local branch office. You can apply directly to this posting (PLEASE INCLUDE AN UPDATED RESUME) or by emailing your resume to Please include the title of the job and its location in your email.

Why Kelly®?

As a worker today, it’s up to you to take charge of your career and look for opportunities to learn, grow, and achieve your potential. Helping you find what’s next is what we’re all about. We know what’s going on in the evolving world of work—just ask the nearly 500,000 people we employ each year. Connecting with us means getting the support, guidance, and opportunities needed to take your career where you may have never imagined.

About Kelly®

At Kelly, we’re always thinking about what’s next and advising job seekers on new ways of working to reach their full potential. In fact, we’re a leading advocate for temporary/nontraditional workstyles, because we believe they allow flexibility and tremendous growth opportunities that enable a better way to work and live. Connecting great people with great companies is what we do best, and our employment opportunities span a wide variety of workstyles, skill levels, and industries around the world.

Kelly is an equal opportunity employer committed to employing a diverse workforce, including, but not limited to, minorities, females, individuals with disabilities, protected veterans, sexual orientation, gender identity. Equal Employment Opportunity is The Law.

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